Sweet Events Bay Area at Dreamforce 2019 with Congo at Thirsty Bear Brewery, San Francisco

12/10/2019

We would like to tell you more about our Dreamforce 2019 experience. Let me just say that it was an exciting time for us since this was our first time to participate as service providers. We previously posted a few photos while we were at the event but they didn't come with much content.

What is Dreamforce?

It is an annual 4-day event that brings together the entire Salesforce community. It is held at multiple venues in San Francisco, and attended by LOTS of people. In 2018, that meant 170,000 registered attendees, so it is huge! There is never a dull moment in those 4 days. Attendees can discover new products, get hands-on with new technology, attend session workshops and hear the experts talk. Plus, lots of parties, food and drinks to go around!

For our part, we provided the Cupcake and Toppings bar, and made-to-order hot drinks at the Espresso bar for Congo, a company that provides digital document transformation solutions.

Attendees were able to choose their cupcake flavor, and decorate them with their favorite toppings (ten to choose from!). The cupcakes also came with "Congo" branded edible wafer toppers. Then, after decorating the cupcakes, attendees headed to the Espresso bar where they could order a hot drink from the menu.

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Below: Cupcake and Toppings Bar by Sweet Events Bay Area

Vanilla or Chocolate?

The Cupcakes had an edible wafer topping with "Conga" branding as toppers.

The decor we included at the toppings table were graphics featured in the posters on the walls (cotton candy, lollipop, and popsicle). We also made sure the "Conga" brand and the tag lines were prominent.